Oct, 2017     

Business Model Evaluation and Future Roadmap Development for a Portfolio


To help the fund assess the Physical Education market and conduct competitor bench-marking to
develop a future growth road map and market entry strategy for its portfolio. To understand the key
strategies implemented by the competitors of the portfolio and assess the customer needs and
identify the gaps for the portfolio to create a niche.

We conducted in-depth interviews with the management of top competitors in order to understand their product portfolio and market positioning. We did ecosystem analysis by conducting expert interviews to understand the supply constraints & partner service portfolio. We conducted secondary research using industry reports, annual reports etc. & interviews with industry experts in order to benchmark the pricing & profile of various players. We reached out to the target consumers to understand their need and expectation from the various players in the industry.

The findings and insights from the engagement were used by the portfolio firm to improvise the existing business model and execute the growth strategy devised. The insights helped the portfolio understand the gaps in the market and create a product offering to satisfy the needs of the consumers.


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