Oct, 2017     

Store rollout strategy for chain of dialysis center


To help an India-based chain of Dialysis hospitals conduct a detailed study on market for dialysis patients in 6 tier-1 cities in India. To identify the gaps in the existing dialysis market for each city and assess the total addressable market for each city. To prepare a pricing strategy for the client to maximize profits. The study also focussed on understanding key demographics and insurance trends in each city.

We conducted interviews with key opinion leaders in the market in each city to understand the broad trends in the city. We conducted primary research with consumers for hospital-level data for all the players in the market and validate the trends. We also conducted trade interviews with hospital staff to understand the trends observed by them.

We gave concise actionable recommendations to the client which was used by them to quickly ramp up the roll-out of new centers due to in-depth understanding of market trends and dynamics for each city.