Growth Strategy

Brand Extension Building Loyalty

articles | Jan, 2018

Introduction The following article discusses a case study about leveraging a potential brand extension for industrial product major in India. Company employed ‘brand ex...

Growth & New International Markets Entry Strategy For A 6000+ Cha...

Case studies | Oct, 2017

The client was a new-age travel brand based in India with 6000+ chains who wanted to explore international markets in the industry and develop an entry strategy towards e...

Burgeoning of Pre-Primary Schools in India

reports | Dec, 2012

This document covers the market potential opportunity of playschools in India along with highlighting the performance of the key players in the market. It then goes on to...