Jun, 2017     

Food-tech Industry Sees Decline in Repeat Usage with Inflow of New Customers


 

Report on Indian Food-tech Industry from Q1 CY’17.

With players looking to increase their penetration and onboarding new customers to their platform. There is a surge in new users because of Jio and overall higher adoption of the internet. And hence, repeat rate declined by about 10-15% since Q4'16
 

Fig1: Repeat Rate


 


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