Increase in frequency of buying along with online shoppers across the categories will drive the industry growth
The e-tailing industry is expected to witness a 40% CAGR to become a $50 bn market by 2020. Two key factors contributing to this growth would be increase in the number of shoppers and increase in frequency of buying online. The no. of shoppers are expected to increase with the shift in focus of e-tailers towards Tier-II+ cities. Increased online penetration of smaller categories with higher frequency of purchase will make the consumers more habituated with the platforms.