Rapid growth in digitally savvy users will lead to doubling of e-tailing share as a percentage of total retail
The Indian consumers are becoming more digital savvy with each day. Reducing data prices and increasing smartphone penetration is leading to an increase in the data consumption per user. On the other hand, e-tailers are focussing on providing good end-to-end consumer experience. And hence, we expect the combined effect of these two will lead to an increase in the share of e-tailing market.