The industry sees steady growth of user base across the quarters in 2017
The ed-tech industry has seen a steady growth of user base (including paid and free users) across the quarters in 2017. The key reasons for this has been the aggressive marketing initiatives taken by the players and strengthening of lead generation team. Though majority of this increase came from free users; there was an increase in the paid users as well. This is a good news for the industry as free users on an average use the free version for 6-9 months before buying the paid services. So we can expect the effect of this to come in big time in 2018.