Jan, 2018     

Fashion E-tailing Newsletter

Fashion E-tailing Stories:

Online fashion has stronger penetration in Metros, however contribution from smaller cities is also significant


All the leading horizontal players receive more than 25% of their sales from tier-2+ cities leading to higher share of online fashion from tier-2+ as compared to overall online retail.


                                              Online Fashion – Tier wise split, USD Billion

Verticals have been narrowing the gap with horizontals in online fashion.


While the Flipkart’s and Amazons of the world continue to a have an edge in the online fashion market during festive sale quarters, the market split nearly 50-50 for the other quarters as verticals are increasingly asserting themselves.Growing number of fashion-conscious consumers are attracted to verticals by their superior consumer experience and their collection of high quality and affordable private labels.


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