Mar, 2018     

Hotel Aggregators Market Updates-Mar’18


Daily Fulfilled Room nights for OTAs in India are between 90-100k

The Indian Hotel inventory is current 17% online; and 72% of the rooms available get booked online. Growing internet user base and increasing penetration of smartphones is driving the online hotel market. The OTAs have been able to solve customer problems better and more efficiently compared to offline. Though the ARRs of the online bookings are lower, the OTAs are able to provide much better occupancies resulting in the overall value addition to the ecosystem.


Share of Hotel Aggregators up from 18% to 26% in 2017

The hotel aggregators have seen a huge increase in the share of pie from Q1 2017 to Q4 2017. This has been largely due to the ability of the hotel aggregators to provide a better consumer and partner experience. The hotel aggregators take complete control of the operations thus ensuring that the standard of the hotel is met to provide a much better overall experience.


Consumers prefer OTAs for leisure trips and Hotel Aggregators for business trips

Consumers of hotel industry are more satisfied with OTAs on the leisure trips as the room preference is more for a holiday with some additional preferences. On the other hand, when these consumers travel for business they prefer standard and trustworthy hotels. And hence we see the consumers being more satisfied with OTAs in leisure trips and with hotel aggregators on business trips.


Hotel Aggregators are more convincing to the partner hotels than OTAs

Lack of personnel training and delayed support by OTAs have been the substantial reasons for the disapproval of the partners. Conversely, partners are happier with the tech assistance and training provided by hotel aggregators. They take complete responsibility for the ops of the hotel to provide a better overall consumer experience. Thus, proving the value the hotel aggregators are providing to the partner hotels.

Partner satisfaction Hotel Aggregator vs Online Travel Aggregators (OTAs)


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