Jul, 2018     

Med-tech Market Updates-July’18


Customers buy medicines mostly for family members on online platforms

Majority of the customers of online pharma are young and digital savvy who buy medicines for their parents online. Thus in online pharma, we see a clear distinction between the customers and the consumers. The online medicine delivery players have been able to showcase value to the young tech savvy customers who are able to take care of the need of their parents without taking out much time from their busy schedules.


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