The Indian online Beauty and Personal Care (BPC) market is growing at ~100% CAGR
The online BPC market is currently a $450 mn market and is growing at ~100% CAGR. The industry is equally poised between horizontals and vertical players. Verticals like Nykaa, Purple etc. have been able to provide better assortment by offerings more international brands specially in the specialized category and are thus able to grow at a faster pace than the other players.