BPC market in India stands at ~ USD 14.6bn, expected to grow to USD 22.5bn by 2022 at a CAGR of 9%
The Indian beauty product category (BPC) is currently a $14.6 bn market and we expected it to grow to $22.5 bn by 2022. Specialised categories like makeup cosmetics skincare etc. are expected to outpace the market in coming years, due to higher disposable income, social media influence, increased adoption of products and latent demand fulfillment. Generic categories like soap, shampoos etc. on the other hand will grow slowly & steadily and brands with functional benefits & value-for-money products will dominate.