Jun, 2018     

Online Fashion Market Updates-June’18


Both horizontals and verticals witnessed an increase in consumer  satisfaction from OND-17 to JFM-18

The online fashion market witnessed an increase in consumer satisfaction with both horizontal and verticals players in JFM-18. Multiple sale events like Republic day sale and end of reason sale led to the increase in consumer satisfaction as the offer and discounts provided attracted the consumers. And since the volume of these sale events was less than the festive sales the fashion e-tailers were able to have a better control on delivery experience.


The market is largely dominated by horizontals and large verticals

The online fashion market is largely dominated by horizontals and large verticals but the small verticals are growing at a fast pace. The small verticals have been able to create a niche by offering good assortment and pushing private labels. Going forward we expect the industry to remain fragmented as various players have been able to provide good consumer experience.


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