Over two-third consumers across platforms tend to buy online grocery once or twice a month
The online grocery market is picking up fast. But over two-third of the online grocery consumers use these services just once or twice a month. This means there a huge headroom of growth for the online grocery players within the current consumer base. The players need to focus more on the ‘Fresh’ category as it is an anchor category for the consumers and it is the only category which will increase the frequency of usage.