Apr, 2018     

OTA/Hotel Aggregators Market Updates-Apr’18


Hotel Aggregators have higher NPS than OTAs in Tier 1 cities

The hotel aggregators have higher consumer NPS than OTAs in Tier 1 cities while it is the other way around in Metros. This may be largely due to the presence of large hotel chains and comparatively standardized offerings in the metros. The hotels on Tier 1 cities are less standardized and hence the hotel aggregators who take up the complete operations of the hotels are able to provide better consumer experience.


The OTA industry is able to provide much higher occupancies with low ARRs to the partner hotels

The Indian hotel industry currently has 17% of the inventory present online and about 21% of booking are done online. The OTA players are able to add good value to the partner hotels. Though the room rates offered via OTAs is low; the OTAs are able to provide much higher occupancies resulting in the overall value addition.

 


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