Jun, 2018     

OTA/Hotel Aggregators Market Updates-June’18


The market share of hotel aggregators is increasing

The online hotel aggregators have proven their value to the consumers. With the complete control on hotel operations and staff training the players have been able to provide good end-to-end experience across the hotels. Consumer are hence preferring the hotel aggregators and thus we see an increase in the share of booked room nights from 39% to 46% in one year.


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