May, 2018     

OTA/Hotel Aggregators Market Updates-May’18

Online/Social media is the most effective source of consumer awareness for hotel aggregators and OTAs

Online and social media play a key role in consumer source of awareness for hotel aggregators and OTAs. With 65% of the consumers discovering OTAs and hotel aggregators online, digital marketing is indeed the most effective channel. Now with majority of the hotel aggregators and OTAs focussing on TV ads we feel that more new consumers will discover these platforms from this channel.

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