May, 2018     

Advanced Wound Care (AWC) Industry in India


Indian healthcare sector is expected to create an additional opportunity of ~ USD 40 billion in next 4 years

 

indian-healthcare-market

 


Increase in lifestyle related diseases is one of the major growth drivers for Indian healthcare market

 

indian-healthcare-market-disease-wise

 


Medical Consumables, with USD 4 Billion market size– is a key component of Indian Health Care Industry

 

indian-healthcare-market-break-up

 


Doctors’ experience with AWC products is a major influencer in AWC ecosystem

 

advance-wound-care-awc-consumables-market-ecosystem

 


Case Study: Medical consumables, as a stand-alone segment, is a major contributor to hospital expenditure

 

hospital-spend-on-medical-consumables

1)Miscellaneous expense for medical consumables include traditional  & advanced wound care products

2)The revenue distribution between advanced and traditional wound care products varies as per the hospital specialty

3)AWC products are fast moving and  have relatively high brand stickiness compared to other medical consumables

 


Multispecialty hospitals are the prime consumers for AWC products

 

hospital-spend-on-medical-consumables-segment-wise

 


Majority of AWC consumption is concentrated in segments like Diabetic, Burn and Trauma Wound care

 

advanced-wound-care-awc-application-by-wound-categories

 


Collagen, Hydrogels and Foam Dressings form a major chunk of market share of Indian AWC market

 

indian-advanced-wound-care-awc-market-by-technology

 


Limited awareness amongst doctors is a major pain area in AWC Markets growth

 

pain-areas-and-growth-drivers-in-indian-advanced-wound-care-awc-market

 


Smith & Nephew scores highest on – Technology, Product range and Brand…

 

assessment-of-major-advanced-wound-care-awc-players-in-indian-market

Smith and Nephew’s brand image has the best brand image in medical fraternity (33 doctors across  trauma, orthopedic, plastic surgeon and other general surgeons)

 


…and also has the highest brand recall amongst doctors

 

awareness-of-major-advanced-wound-care-awc-brands

 


Smith and Nephew

 

smith-and-nephew-portfolio-analysis

 


Johnson and Johnson

 

johnson-and-johnson-portfolio-analysis

 


Indian wound care market is dominated by Traditional Wound Care Segment

 

traditional-wound-care-segment-awc-industry

 


Wounds go through four stages of healing

 

stages-of-wound-healing-awc-industry

 


AWC products have major application in Surgical, Traumatic, Burn and Chronic Wounds

 

wound-categorization-awc-industry

Major Indian Hospitals providing AWC treatment include Apollo, Fortis, Max, BGS Global, Escorts, Manipal, Wockhardt and other Multi-specialty centers like AIIMS, Artemis Hospital, and others. (refer to Appendix for detailed list)

 


Impaired healing leads to chronic wounds which in turn need Advanced Wound Care

 

need-for-advanced-wound-care-awc

 


Wounds with AWC application…

 

wound-cause-and-characteristics-awc-industry

 


…Commonly treated using Collagens, Hydrogels and Hydrocolloids by Indian Doctors

 

treatment-approach-in-wound-categories-India

 


Wound category vs. AWC technology matrix

 

wound-category-vs-advanced-wound-care-awc-technology-matrix

 

Write to us at media@redseer.com for additional insights from the report.


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