Changing Retail Landscape – Volume 2
Young customers with high disposable income are not consistent with their preferred search and purchase medium. This has confused retailers and marketers alike about the ideal strategy to target them. Both online and offline medium are influencing the buying decision of customers.
1. Customer segment of age 20-40 years' behavior has confused marketers and retailers about the optimal channel strategy mix to match their pace
2. Large appliances and experiential categories remains a tough market to crack for online retailers, owing to customer preferences and perception
3. Large organized retailers are cautiously opting for omnichannel strategy by entering online retailing in mature categories like fashion and electronics
4. Market forces are influencing decision making of e-tailers by pushing offline presence and experimenting with private labels