Dec, 2016

A Perspective on Online food aggregators – OND16

This document covers the performance of the food-tech industry in Q4 calendar year 2016 covering the performance of the players and consumer NPS.

Foodtech Industry Performance

The entire industry grew by 150% during the past year CY 16 despite multiple start-ups shutting down and the decrease in the amount of money flowing into this sector.

Swiggy has been burning money to incentivise the delivery boys, as well as the restaurant owners which coupled with its on-time delivery, has helped it achieve ~40% of the market share.

However, the above model puts in front of us a big question of sustainability.

With Google and Uber coming into the picture now the cash burning model will not be able to
survive for long.

There is an urgent need hence for the existing food-tech companies to build a loyal customer
base by providing them timely delivery of high-quality food.

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