This document is an article which covers insights on the Indian Healthcare Industry.

Executive Summary

• The healthcare market is exceeding global benchmarks in large Indian cities
• As the opportunities saturate in large cities, healthcare chains are trying to figure out the next
  set of demand frontiers
• There are 30 cities (Next-30) with 1 Mn+ population other than top-7 cities which constitute
  14% of the Indian urban population
• 'Next-30' cities have grown faster than 'Top-7' cities in the past decade but affordability is
  considerably lower
• Digital healthcare awareness and Standard of Living are also lower compared to 'Top-7' cities
• It is important to prioritize among 'Next-30' cities as their performance vary significantly on
  key indicators
• RedSeer has classified 30 cities into 'Star Cities', 'Next-in-Line' and 'Laggards' based on their
  RedSeer HD-NFI rank (Healthcare Demand- Next Frontier Index)
• Star cities perform significantly better than Next-in-Line and Laggards on all demand
  parameters

It is important to prioritize among 'Next-30' cities as their performance vary significantly on key indicators

Range of values for key indicators
Comparison between Top-7 and Next-30 cities

Parameters	Next-30 cities(Range)
Population (L)	10-45
Population growth % (2001-2011)	6-831
Per capita income ('000 USD)	8-27
% upper and upper-middle class	2-7
Literacy Rate	57-85
High Standard of Living	20-66
Healthcare awareness indicators
Full Vaccination	25-92
Institutional Deliveries	25-97
Contraceptive usage	30-75

The healthcare market experiences better performance from star cities than Next-in-Line and Laggards on all demand parameters

Star Cities comparison with Next-in-Line and Laggards

Key Parameters	Key points for Star Cities
Population	Star cities account for 49% of the population in Next 30 cities
Population Growth	Star cities account for 49% of growth in Next 30 cities
Income	Star cities account for 44% of Upper and Upper Middle class in Next 30 cities Per capita Income in Star cities (13,300 USD) is ~30% higher than Next-in-Line and 40% higher than Laggards
Healthcare Awareness	Star cities are 10-15 percent points higher than Next-in-Line and Laggards on Healthcare Awareness and Standard of Living parameters

Why RedSeer for an optimized Healthcare Business Model

Relevant Experience

• More than 25 healthcare engagements across India and abroad
• Actively working with 10+ clients in the healthcare ecosystem
  (including hospitals, investors and vendors)
• Work on topics such as expansion, roll-outs, and feasibility

Expert Network

• Internal and external empanelled network of experts across
  specialty and market segments
• Network of 5000+ experts across hospitals and healthcare
  equipment industry (including pharmaceuticals)

Database

• Off-the-shelf database of hospital owners, decision makers
  and doctors across 3000+ hospitals in top-10 Indian cities
• Key metrics covered such as single room fee, # of beds,
  facilities (diagnostics center, pharmacies etc)

Research Expertise

• Research partner for 7 out of top-10 global consulting firms on engagements related to their Healthcare Business Model.
• Best-in class research process for flexibility and timeliness
• Unmatched expertise across 20+ languages

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