Mar, 2014
Digital Healthcare – Next frontiers for demand
This document is an article which covers insights on the Indian Healthcare Industry. Executive Summary The healthcare market is exceeding global benchmarks in large Indian cities As the opportunities saturate in large cities, healthcare chains are trying to figure out the next set of demand frontiers There are 30 cities (Next-30) with 1 Mn+ population other … more
This document is an article which covers insights on the Indian Healthcare Industry.
Executive Summary
- The healthcare market is exceeding global benchmarks in large Indian cities
- As the opportunities saturate in large cities, healthcare chains are trying to figure out the next
set of demand frontiers - There are 30 cities (Next-30) with 1 Mn+ population other than top-7 cities which constitute
14% of the Indian urban population - 'Next-30' cities have grown faster than 'Top-7' cities in the past decade but affordability is
considerably lower - Digital healthcare awareness and Standard of Living are also lower compared to 'Top-7' cities
- It is important to prioritize among 'Next-30' cities as their performance vary significantly on
key indicators - RedSeer has classified 30 cities into 'Star Cities', 'Next-in-Line' and 'Laggards' based on their
RedSeer HD-NFI rank (Healthcare Demand- Next Frontier Index) - Star cities perform significantly better than Next-in-Line and Laggards on all demand
parameters
It is important to prioritize among 'Next-30' cities as their performance vary significantly on key indicators
Range of values for key indicators
Comparison between Top-7 and Next-30 cities
| Parameters | Next-30 cities(Range) |
|---|---|
| Population (L) | 10-45 |
| Population growth % (2001-2011) | 6-831 |
| Per capita income ('000 USD) | 8-27 |
| % upper and upper-middle class | 2-7 |
| Literacy Rate | 57-85 |
| High Standard of Living | 20-66 |
| Healthcare awareness indicators | |
| Full Vaccination | 25-92 |
| Institutional Deliveries | 25-97 |
| Contraceptive usage | 30-75 |
The healthcare market experiences better performance from star cities than Next-in-Line and Laggards on all demand parameters
Star Cities comparison with Next-in-Line and Laggards
| Key Parameters | Key points for Star Cities |
|---|---|
| Population |
|
| Population Growth |
|
| Income |
|
| Healthcare Awareness |
|
Why RedSeer for an optimized Healthcare Business Model
Relevant Experience
- More than 25 healthcare engagements across India and abroad
- Actively working with 10+ clients in the healthcare ecosystem
(including hospitals, investors and vendors) - Work on topics such as expansion, roll-outs, and feasibility
Expert Network
- Internal and external empanelled network of experts across
specialty and market segments - Network of 5000+ experts across hospitals and healthcare
equipment industry (including pharmaceuticals)
Database
- Off-the-shelf database of hospital owners, decision makers
and doctors across 3000+ hospitals in top-10 Indian cities - Key metrics covered such as single room fee, # of beds,
facilities (diagnostics center, pharmacies etc)
Research Expertise
- Research partner for 7 out of top-10 global consulting firms on engagements related to their Healthcare Business Model.
- Best-in class research process for flexibility and timeliness
- Unmatched expertise across 20+ languages
Find the entire article here:
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