Mar, 2014
Digital Healthcare – Next frontiers for demand
This document is an article which covers insights on the Indian Healthcare Industry.
Executive Summary
- The healthcare market is exceeding global benchmarks in large Indian cities
- As the opportunities saturate in large cities, healthcare chains are trying to figure out the next
set of demand frontiers - There are 30 cities (Next-30) with 1 Mn+ population other than top-7 cities which constitute
14% of the Indian urban population - 'Next-30' cities have grown faster than 'Top-7' cities in the past decade but affordability is
considerably lower - Digital healthcare awareness and Standard of Living are also lower compared to 'Top-7' cities
- It is important to prioritize among 'Next-30' cities as their performance vary significantly on
key indicators - RedSeer has classified 30 cities into 'Star Cities', 'Next-in-Line' and 'Laggards' based on their
RedSeer HD-NFI rank (Healthcare Demand- Next Frontier Index) - Star cities perform significantly better than Next-in-Line and Laggards on all demand
parameters
It is important to prioritize among 'Next-30' cities as their performance vary significantly on key indicators
Range of values for key indicators
Comparison between Top-7 and Next-30 cities
| Parameters | Next-30 cities(Range) |
|---|---|
| Population (L) | 10-45 |
| Population growth % (2001-2011) | 6-831 |
| Per capita income ('000 USD) | 8-27 |
| % upper and upper-middle class | 2-7 |
| Literacy Rate | 57-85 |
| High Standard of Living | 20-66 |
| Healthcare awareness indicators | |
| Full Vaccination | 25-92 |
| Institutional Deliveries | 25-97 |
| Contraceptive usage | 30-75 |
The healthcare market experiences better performance from star cities than Next-in-Line and Laggards on all demand parameters
Star Cities comparison with Next-in-Line and Laggards
| Key Parameters | Key points for Star Cities |
|---|---|
| Population |
|
| Population Growth |
|
| Income |
|
| Healthcare Awareness |
|
Why RedSeer for an optimized Healthcare Business Model
Relevant Experience
- More than 25 healthcare engagements across India and abroad
- Actively working with 10+ clients in the healthcare ecosystem
(including hospitals, investors and vendors) - Work on topics such as expansion, roll-outs, and feasibility
Expert Network
- Internal and external empanelled network of experts across
specialty and market segments - Network of 5000+ experts across hospitals and healthcare
equipment industry (including pharmaceuticals)
Database
- Off-the-shelf database of hospital owners, decision makers
and doctors across 3000+ hospitals in top-10 Indian cities - Key metrics covered such as single room fee, # of beds,
facilities (diagnostics center, pharmacies etc)
Research Expertise
- Research partner for 7 out of top-10 global consulting firms on engagements related to their Healthcare Business Model.
- Best-in class research process for flexibility and timeliness
- Unmatched expertise across 20+ languages
Find the entire article here:
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