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Jan, 2021     

Deep dive into audio entertainment landscape to understand high potential areas & best practices

A comprehensive benchmarking of 15+ players in the industry to help the client understand the supply-demand dynamics & identify high-growing product segments.


The objective was to help the client map the high growth opportunities in the non-music audio entertainment landscape & learn from the strategies of leading players

A comprehensive benchmarking of 15+ players in the industry to help the client understand the supply-demand dynamics & identify high-growing product segments. Additionally, through consumer interactions, we built the consumer personas to help the client understand user preferences & motivations.

Using the above in-depth analysis, we helped the client in identifying the best growth strategies for gaining traction in product offerings that have gained scale.