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Sep, 2019     

Enabling one of India’s largest media houses to grow advertising revenues from new age companies

We created a dynamic toolkit that leveraged intensive market intel to help the client map out the existing ad market spend by segmenting the target companies by sector, size & numerous other relevant tags.


The objective was to build a strategy for enabling one of India`s largest media house to grow its advertising revenues while helping the client to understand the ad spend philosophy.

We created a dynamic toolkit that leveraged intensive market intel to help the client map out the existing ad market spend by segmenting the target companies by sector, size & numerous other relevant tags. The toolkit provided actionable insights along with forecasting spends for the new-age companies.

The Client was able to utilize these insights and target the companies with specifically curated pitches basis these insights to gain revenue through ads on its platform.