India | ME | SEA Access My Account  

Mar, 2019     

Evaluating readiness of healthcare subscription plan and devising an optimal plan for a leading eHealth player in India

The objective was to identify the attractive consumer cohorts for the healthcare subscription plan


The objective was to identify the attractive consumer cohorts for the healthcare subscription plan (by use case – chronic/acute, by city tier-metro/T1 etc.) understand their preferences & barriers in detail and accordingly propose the features of the subscription plan (pricing, key elements to be included etc.) & phase-wise launch activities.