Online Market

Selling in Emerging Markets
articles | Jan, 2018
Slowing growth in US and European economy has made companies look towards the emerging markets as a driver for their growth. In 2008, India and China alone accounted for ...

Brand Extension Building Loyalty
articles | Jan, 2018
Introduction The following article discusses a case study about leveraging a potential brand extension for industrial product major in India. Company employed ‘brand ex...