Short-form video user base is back to nearly 100% of pre TikTok ban, with strong loyalty to Indian apps

Telecom bundling worked well for OTT video increasing number of subscriptions per year

Regional players are giving a tough fight to global players like Netflix, curated localized content could prove key differentiator...

Higher releases leading to strong growth for Originals & movies consumption on OTT

This market which was initially created by Bytedance-owned TikTok, saw a massive void after the app’s ban in June. 40% of the market is now owned by Indian apps....

The number of Internet users in India set to grow to 970 million from current 600 million in next 5 years, Shortform market is also estimated to grow by 4x on total time ...