RedSeer

Southeast Asia: Beefing Up Alternative Meats

newsletters | Nov, 2020

Southeast Asia presents a USD 10-15 Bn dollar opportunity for the alternative meat producers assuming a conservative target user cohort of 11% of the population as of 201...

What’s next for pharma in India?

newsletters | Nov, 2020

Offline to Online pharma models currently play in the ~8-10% organized portion of pharma retail in India

ASEAN GAMING PART 2: Game On!

newsletters | Nov, 2020

This market seems to have a lot of preconditions to achieve massive growth over the next 2-3 years. If the right supply side levers are pulled, this opportunity could mul...

Education & Technology | What lies ahead?

newsletters | Nov, 2020

A paltry of 15-20% of the schools had working computers, before the pandemic. As the above chart shows, majority of the schools in India are Government-run which caters t...

Healthcare at Home?

newsletters | Nov, 2020

Lifestyle diseases contribute to about 50% of expenditure on in-patient beds in urban India and also require frequent hospital visits creating hassle for patients....

Video Killing The Audio Star?

newsletters | Nov, 2020

Paid users contributed USD 43 Million in revenue during August 2020 alone

Indonesia E-Commerce 4Q20: Stellar Shopping In The Offing

newsletters | Nov, 2020

eCommerce categories all show a massive jump in GMV in Q4 2020

ASEAN: Game On! – PART 1

newsletters | Oct, 2020

Being a market that is still developing, only ~15% gamers were paying users in a Pre COVID world

Online Rummy Growing in Spades beyond South India

newsletters | Oct, 2020

Enabling the game of Online Rummy to become a USD 1400 Mn in market size by 2024

What will you be shopping online this festive weekend?

newsletters | Oct, 2020

90% of the surveyed sample plan to buy online this year which will give a significant boost to e-commerce growth across categories....

Re-e-tail: Reimagining a new retail for India

newsletters | Oct, 2020

Rise of ‘Integrated eCommerce’ which digitizes both the front end and back end will create a new retail model in post COVID world...

Logistics in the 2020 eCommerce Festive Season

newsletters | Oct, 2020

Basis strong shipments growth, we expect the festive sales GMV for the first event to grow 50% y-o-y over CY19 to reach $4 Bn

Product launch: ‘Online Grocery – What brands need to know’

newsletters | Sep, 2020

1.5-1.6x increase in online grocery households in May vs Jan, most of which is organic adoption especially April onwards.

Online grocery: What brands need to know?

reports | Sep, 2020

Indian grocery traditionally has been a primarily unorganized market, wherein more than 90% of the market is driven by traditional ‘kirana stores. ...

India’s eCommerce’s #festivaloffirsts set to brighten the ...

newsletters | Sep, 2020

Driven by the massive shopper growth, we expect the festive sales for the first event to grow 50% y-o-y over CY19 to reach $4 Bn

Online Gaming – Fast Growing Opportunity Segment to Grow 5x in N...

newsletters | Sep, 2020

40% users significantly increased their engagement on online gaming platforms. Unable to step of home, Gaming kept the existing users busy....

eHealth – All set for recovery post the COVID hurdle

newsletters | Sep, 2020

Moving forward, the sector is expected to bounce back and grow at ~70% CAGR to reach $2 Bn GMV by FY 21. eConsultation is expected to grow at a lightening pace, while eDi...

Indian Mobile Payments: 5x growth by 2025

newsletters | Sep, 2020

In Post COVID scenario, Mobile payments will lead to an additional INR 12 Tn of digital payments by value as consumers get more inclined towards digital payments driven b...

Online Higher Education & Lifelong Learning – 10x growth potent...

newsletters | Aug, 2020

The gross enrolment ratio (GER) for higher education is a measure of the number of schoolchildren who go on to become undergraduates (UG), postgraduates (PG), or diploma ...

The Rise of US $50 Billion e-Baazar

reports | Aug, 2020

480Mn people in India have access to internet out of which 90Mn are online shoppers

Online Higher Education & Lifelong learning

reports | Aug, 2020

10x Growth Potential- A $5B Opportunity

Indian Mobile Payments: 5x growth by 2025

reports | Aug, 2020

Story of potential 800 million Indian mobile payment consumers

Online Higher Education & Lifelong Learning – The time is now!

newsletters | Aug, 2020

With changes in regulations, the addressable opportunity for Online Higher Education and continuous learning has grown ~6x – contingent on proposed rules in NEP 2020 be...

News Aggregators Market Updates

newsletters | Aug, 2020

Buy Full Report 1. Dailyhunt emerges as the clear leader in terms of Reach and advertiser Trust Published on: Jun 2019 RedSeer’s Content Leadership Index evaluates the ...

Indian Fintech – Poised for a strong recovery post COVID

newsletters | Aug, 2020

Driven by the COVID push, ~17 Mn new Insurtech policy buyers will get added in the next 2 years, to take the overall number to ~30 Mn...

Setting up the $300Mn+ Online furniture Market

reports | Aug, 2020

The Indian furniture market has been growing on account of newer business models and urbanization. Today, it stands at $16 Bn in size, with 15% organized and growing at a...

Getting to precovid levels with ” New Normals “

newsletters | Aug, 2020

While July turned to be a decent month for the OTT Audio space, which witnessed a recovery. For the OTT Video and Shortform sector, it was a month were new normals were e...

eHealth – Government’s partner in building a healthier society

newsletters | Jul, 2020

The eHealth sector has come across as a clear beneficiary of the lockdown, with 1.5x higher baseline in June

COVID charm on eGrocery models, including JioMart

newsletters | Jul, 2020

With presence across 200 cities in India, most of which have limited or no eGrocery penetration, JioMart is set to onboard 2 Mn households by the end of this year year. C...

Accelerated Digitization in India Internet Post COVID- Part 2

newsletters | Jul, 2020

Contribution of E-Tailing to India Internet spiked massively as the category reached a USD 36 Bn Annualized GMV in June, +30% vs Jan....

Ground Zero 2 Perspectives- The Accelerated digitization of Indian Ret...

newsletters | Jul, 2020

Powered by their swift adoption of various front and backend tech, Kiranas were able to sustain their business during COVID and even reach out to a newer set of consumers...

Recovery Stories in Consumer, Retail and Internet

newsletters | Jul, 2020

However, as the partial and full unlock has proceeded, few of the internet sectors have seen either seen a release of the pent-up demand or a new sector baseline has been...

eGrocery | First COVID & Now JioMart | Part 2

newsletters | Jun, 2020

COVID-19 provided a significant push to the eGrocery market as consumers realized the value of at-home access to groceries. In addition to providing convenience, variety ...

EdTech In India | An Omidyar Network India & RedSeer Report

reports | Jun, 2020

Grade 1–5 EdTech users (currently with a low base of ~5 MN users) are going to leapfrog the offline supplementary adoption, growing at CAGR of 93% over 2019–22 to ~36...

India eHealth – COVID-19 Impact and Way forward

newsletters | Jun, 2020

Drive by 3x growth in user base and likely increase in average spends per user especially in prescription drugs and consultations, we are very bullish that the eHealth ma...

India eCommerce and Foodtech- COVID-19 Impact and Way forward

newsletters | Jun, 2020

Orders for leading Foodtech players have dropped by ~80% in the month of April owing safety concerns, WFH being implemented, junta curfews and operations stoppages and co...

eGrocery | First COVID & Now JioMart | Part 1

newsletters | Jun, 2020

The eGrocery market GMV was mere $0.05 Bn in 2013, but has grown 30x in the last 6 years to reach $1.5 Bn GMV in 2019.

How did COVID-19 impact India Internet and what’s the way forward

newsletters | Jun, 2020

In a pre-covid world, India Internet was one of the most attractive markets globally, expected to deliver 30+% CAGR over a 6 year time horizon....

Employee Empathy in COVID

articles | Jun, 2020

Impact of COVID on our workforce COVID 19 continues to be a global threat and has caused a significant change to how we have functioned in the past. Times may be turbulen...

Ecosystem Engagement in COVID 19

articles | Jun, 2020

The world is struggling with the spread of the novel Coronavirus. As the economic impact of the COVID-19 crisis mounts, leaders in every industry are innovating on war-fo...

Can Online Content Platforms win the customer retention battle post CO...

newsletters | May, 2020

Online Content sector has seen an overall positive uptake during COVID.

Decoding India Internet post Covid-19 – A Preview

newsletters | Apr, 2020

China’s Covid-19 situation has been deescalating in early March, with many signs of gradual recovery along with rebounding consumer confidence....

eHealth in the time of Covid-19

newsletters | Apr, 2020

140 Mn eHealth ready households will provide an addressable opportunity of $35 Bn by FY25

OTT Audio platforms tuning into profitability

newsletters | Apr, 2020

In India most users are likely to switch to a paid OTT audio subscription, only if the charges are ~INR 25 per month

Impact of Covid19 on Consumer Internet

newsletters | Apr, 2020

India Consumer Internet Performance (during lockdown) Published on: 2nd April 2020    

Originals Becoming Mainstream In OTT World

newsletters | Mar, 2020

Ease of content consumption coupled with affordable smart TVs will lead to shift in user time from DTH to OTT

Online Mobility-Riding The Wave of Democratization

newsletters | Mar, 2020

Sectors other than 4W and 3W P2P taxis are contributing 20% share of 4Mn daily trips in Indian online mobility

What did March 2020 mean for India’s E-commerce and Hyperlocal secto...

newsletters | Mar, 2020

India’s USD ~29 Bn E-tailing market (2019 annual GMV) was significantly impacted by the lockdown in March last week, as seen by a precipitous drop in GMV/transactions f...

Indian Fintech – Still A Cub But Roaring Like A Tiger!

reports | Mar, 2020

Indian Fintech industry is on an exciting trajectory with Indian consumers adopting the various fintech offerings like never before. However, it will be interesting to se...

Go Micro to achieve macro profitability

newsletters | Feb, 2020

Internet companies are driving multiple profitability streams, which require focused efforts in the right geographies for effective results....

Newsletter : Indian ‘E-Health’ at a tipping point

newsletters | Feb, 2020

Healthcare industry is supported by a complex supply chain with multiple providers, providing out-patient & in-patient care to consumers...

India internet x profitability: What to watch in 2020

newsletters | Jan, 2020

1. Changing macroeconomic and funding scenario in 2020 will see two big themes playing out for India’s internet start-ups Given the macroeconomic trends and the funding...

Indian E-Pharma – A Promising Vertical-led Market

newsletters | Jan, 2020

Overall India e-mobility is slightly ahead of food tech in # orders/trips, with newer mobility models driving the growth

A closer look at On-Demand Home Services

newsletters | Dec, 2019

Overall India e-mobility is slightly ahead of food tech in # orders/trips, with newer mobility models driving the growth

User perspective on eB2B platforms

newsletters | Dec, 2019

eB2B platforms have driven high awareness in their target segments, with high willingness to use the platforms as well Published on: Dec 2019 eB2B players have driven sig...

Unlocking the Indian eB2B retail opportunity

reports | Nov, 2019

The Indian retail market is expected to grow at ~10% CAGR to reach ~$ 1.6 TN by FY 25

Decoding key trends in logistics

reports | Nov, 2019

The Indian consumer internet market comprising of products and services is likely to treble to USD 200 Bn by CY22

Organized Grocery Retail In India

newsletters | Nov, 2019

Of India’s retail basket, Food & Grocery (F&G) category comprising fresh fruits & vegetables, packaged food, personal care & home care and utilities is a significant 65...

Omnichannel adoption across major retail categories in India

newsletters | Nov, 2019

1. The omnichannel adoption journey includes both experiential technologies along with basic features and restructured business models Published on: Nov 2019 Omnichannel ...

Retail 3.0 : The emergence of the omnichannel

newsletters | Nov, 2019

1. Organized B&M is expected to grow at a CAGR of 20% while online retail is expected to grow at a CAGR of 35% till 2022 Published on: Nov 2019 Organized retailers ha...

Unlocking the Indian eB2B retail opportunity

newsletters | Nov, 2019

Driven by a consistent expected increase in private consumption, the Indian retail market is expected to grow at ~10% CAGR to reach ~$ 1.6 TN by FY 25 Published on: Nov 2...

Online Fashion Market in India

newsletters | Nov, 2019

Buy Full Report 1. The Fashion market is growing at a CAGR of 11% with online fashion growing the fastest, at a CAGR of ~32% Published on: Nov 2019 Consumers across India...

A look at the Budget Hotel space and the Digital Book Keeping apps.

newsletters | Nov, 2019

Budget and Mid Market hotels will continue to dominate India’s lodging space Published on: Nov 2019 Travellers are gradually shifting towards experiential and adventuro...

Organized Grocery Retail in India

newsletters | Nov, 2019

Modern Retail in India is on the growth trajectory driven by consumer’s shopping behaviour and re-aligned focus of retailers Published on: Nov 2019 Private consumption,...

The future is bright for online fashion and car classifieds

newsletters | Oct, 2019

1. Once-small online fashion/beauty category on track to exceed USD 7 Bn in GMV in 2019 and USD 25 bn by CY22 Published on: Oct 2019 Women fashion growing faster and ethn...

Online Mobility Market Updates

newsletters | Oct, 2019

  1. Core value prop of bike rentals is ‘flexibility’- with many bike rental users also being vehicle owners Published on: Oct 2019 The flexibility of route is a...

Of digital book-keeping apps, foodtech subscriptions and festive sales...

newsletters | Oct, 2019

1. Digital book-keeping apps have managed to gain strong adoption and regular usage amongst SMEs Published on: Oct 2019 New age book keeping apps are seeing daily usage a...

Food-tech Market Updates

newsletters | Oct, 2019

Subscription users of cloud kitchen apps show stronger platform loyalty (vs on-demand users) even when preferred dishes are unavailable Published on: Oct 2019 When prefer...

Indian Niche Food Brands

newsletters | Oct, 2019

1. Niche food brands are gaining traction among the educated urban and semi-urban youth in India Published on: Oct 2019 The niche packaged food industry is pegged to grow...

Festive sales 2019 off to a strong start and other key internet trends...

newsletters | Oct, 2019

E-tailers have achieved $ 1.8 Bn sales in first 3 days of the sale, on track to have a highly successful sale event Published on: Oct 2019 First three days of festive sal...

What does the 2019 e-tailing festive season have in store?

newsletters | Sep, 2019

E-Tailers on track to sell USD ~3.7 Bn of goods during festive event 1- up 60-65% y-o-y Published on: Sep 2019 Key drivers of growth to be an expansion in online shoppers...

Online Used Car Market Updates

newsletters | Sep, 2019

  Structural shift happening in used car market from classifieds model to transactions driven model  Published on: Sep 2019 Together with value added services, reve...

How small and large internet sectors are driving adoption and profitab...

newsletters | Sep, 2019

1. E-Tailers on track to significantly reduce cash burn over next few years Published on: Sep 2019 Cash burn expected to drop significantly for e-tailers over next few ye...

E-logistics Market Updates

newsletters | Sep, 2019

Buy Full Report Challenges and opportunity to digitize intracity logistics for SMEs  Published on: Sep 2019 SMEs still strongly prefer offline channels for intracity shi...

E-Tailing’s changing category mix and future of lodging

newsletters | Sep, 2019

Despite slowing growth of mobiles category, e-tailing firmly on track to grow 32% in 2019 and reach USD ~82 Bn by 2022 Published on: Sep 2019 2019 to see the slowest grow...

OTA/Hotel Aggregators Market Updates

newsletters | Sep, 2019

Budget and Mid Market hotels will continue to dominate India’s lodging space  Published on: Sep 2019 Travellers are gradually shifting towards experiential and adventu...

Online Grocery Market Updates

newsletters | Sep, 2019

Online Grocery is creating a sticky customer base and expected to grow at 60% CAGR

E-tailing horizontals vs verticals and Flipkart’s furniture success

newsletters | Sep, 2019

Flipkart has grown to capture 41% of online furniture market share Published on: Sep 2019 Hyperlocal e-grocery- Market growing at triple digits, with sector specialists c...

Demystifying the restaurants vs online aggregators debate

newsletters | Aug, 2019

Restaurants have witnessed 30% growth in business along with other benefits after partnering with online aggregators Published on: Aug 2019 Online partnerships have enabl...

Fintech Market Updates

newsletters | Aug, 2019

UPI has a strong market share in higher value use cases  Published on: Aug 2019 Wallets continue to remain strong in the recharge and SME merchants category. India’s t...

Ready to Cook Market: India

newsletters | Aug, 2019

1. Ready to Cook Food market is gaining adoption among consumers owing to increasing urbanization and demand for convenience food Published on: Aug 2019 Ready to Cook mar...

What’s makes India’s ePharma space so exciting | How will ...

newsletters | Aug, 2019

India’s USD 18 Bn unorganized pharma retailing market is ripe for digital disruption by ePharma players Published on: Aug 2019 Summary takeaways: ePharma (USD 350 Mn in...

Med-tech Market Updates

newsletters | Aug, 2019

1. India’s USD 18 Bn unorganized pharma retailing market is ripe for digital disruption by ePharma players  Published on: Aug 2019 ePharma (USD 350 Mn in 2018) is <...

Consumer Internet Updates

newsletters | Aug, 2019

Buy Full Report MAU for OTT Video platforms expected to grow 80% over 2019-22; platforms focused on Bharat target group are expected to grow fastest  Published on: Aug 2...

Newsletter | Vernacular is NOW, not the future – A $300 Bn opportuni...

newsletters | Aug, 2019

India is in the midst of a massive digital transformation of its population Published on: Aug 2019 Heavy social media and content consumption underway in urban and especi...

Online Insurance Market Updates

newsletters | Aug, 2019

1. InsurTech marketplaces are growing 100% y-o-y driven by strong growth of both incumbents and new entrants Published on: Aug 2019 Key growth driver of sector incumbents...

Change is Here to Stay

reports | May, 2019

Indian mid-market hotel industry is expected to grow at 10% to reach USD 4.4Bn by 2019

Online Retail Market Updates

newsletters | May, 2019

Buy Full Report Home & Living market in India stands at ~USD 28 Bn. and is set to reach ~USD 50 Bn. in 5 years Published on: May 2019 Mattresses constitute ~15% of th...

Digital B2B Market Updates

newsletters | May, 2019

Buy Full Report Massive opportunity in digitization of B2B procurement Published on: May 2019 The purchase of manufacturing raw materials (RMs) and MROs has been traditio...

Ed-tech Market Updates

newsletters | May, 2019

  1. The upcoming vernacular revolution in edtech Published on: May 2019 The first wave of edtech companies saw players focusing on high-quality content and live str...

Childcare Market Updates

newsletters | Apr, 2019

Online Childcare: Convenience and Product Quality drive purchase decisions; Lead time and Return experience needs to improve Published on: Apr 2019 The online Childcare m...

Online Interior Design Market Updates

newsletters | Apr, 2019

Buy Full Report Customization and Lead qualification key to scalability in the Online Interior Design market Published on: Apr 2019 Online Interior Design market is a lar...

Social Commerce Market Updates

newsletters | Apr, 2019

Strong initial adoption of deal-sharing based social e-com platforms points to bright future ahead Published on: Apr 2019 The next 100 Mn online shoppers poised to come f...

Growth & New International Markets Entry Strategy For A 6000+ Cha...

Case studies | Apr, 2019

The global expansion story of Indian internet companies is just starting, long way to go ahead Published on: Apr 2019 Over the last few years, we have seen many Indian in...

B2B Digital Services Landscape in India Impact on MSMEs

reports | Mar, 2019

B2B digital services in India are a market of USD 5.6 Bn and is set to grow by ~39% in the next 5 years

Smart clicks to win India’s online groceries & general merchand...

reports | Mar, 2019

E-tailing market in India is expected to reach ~USD 100 Bn by 2023 from USD 24 Bn in 2018

Impact of changes in Government FDI Regulation on India’s E-tail...

reports | Feb, 2019

Buy Report E-com FDI Policy Changes – A squeeze on market leaders and attempt to level playing field for small retailers Published on: Feb 2019   Over the past 5 y...

The Real Impact of India’s new e-commerce Policy

articles | Jan, 2019

Buy Full Report RedSeer believes that few of recent policy changes around e-tailers will have a significant impact on the ecosystem while the impact of other changes is u...

Overview of Mattress Market in India

reports | Dec, 2018

The mattress market in India is around USD 1.7 Bn in 2018 and is expected to grow at a CAGR of 10% to reach USD 2.5 Bn by 2022

Online ticketing Market Updates

newsletters | Dec, 2018

O2O sector is dominated by online ticketing which is growing slowly; other categories expected to grow rapidly till CY22 but still small   Published on: Dec 2018 The...

Stepping Into India’s Footprint

reports | Dec, 2018

Footwear has emerged as a distinct category with significant presence of retail as well as distribution brands

Disruption in Indian Furniture Retailing

reports | Oct, 2018

Furniture and furnishings retail in India has grown urbanization, increasing access to branded furniture steadily to become a USD 28 Bn...

‘Amazon effect’ in India and learnings for Indonesia

reports | Oct, 2018

‘Amazon effect’ in India and learnings for Indonesia   Amazon’s impending launch in Indonesia could lead to meaningful changes in the country’s ecomm...

Kitchen Appliances Market

reports | Oct, 2018

The kitchen appliances market in India is estimated to be at INR 21,500 Crores in 2018

Indian Habit of Being Healthy

reports | Sep, 2018

A USD 100 billion opportunity by 2022 in Preventive Healthcare Market

Online Furniture Market Updates

newsletters | Sep, 2018

Buy Full Report Flipkart has grown to capture 41% of online furniture market share  Published on: Sep 2019 The online furniture market has been growing at a CAGR of ~80-...

Online Fashion Market Updates

newsletters | Aug, 2018

Buy Full Report Online BPC companies saw steady growth in private label business in 2018 and in 2019 are poised to expand private labels rapidly  Published on: Aug 2019 ...

Online Real Estate Classifieds Market Updates

newsletters | Aug, 2018

Buy Full Report The industry predominantly gets its business from Metros Published on: Mar 2018 Metros contribute nearly 55-60% to the overall listings for the online rea...

Online Milk Delivery Updates

newsletters | Aug, 2018

  1. Milk has the highest frequency and the lowest margins in the daily essentials category Published on: May 2018 The online milk delivery business is growing fast ...

Powered by Redseer | Flipkart and Walmart Deal

articles | Jun, 2018

Buy Full Report We are proud to have powered the largest internet event in the country. The endorsement by Walmart is a validation of our deep insights and the watch over...

Beauty personal care to grow at 9 Percent by 2020

articles | May, 2018

Introduction to the Indian Beauty and Personal Care Market   The Indian Beauty and Personal Care (BPC) market is expected to grow at a CAGR of 9%, from ~USD 14-15 bi...

Ecommerce industry in India

reports | May, 2018

Buy Full Report With an online population of 500 mn in 2017, India has one of the fastest growing Internet population in the world. We believe a Compound Annual Growth Ra...

E-tailing in India: RedSeer Perspective

reports | May, 2018

Buy Full Report The Indian e-tailing industry has seen good momentum from 2014. Though there was a slump in 2016 with the growth being just 12%, the industry recovered we...

Medical Products Market in India

reports | May, 2018

  India is witnessing a rapid growth across all segments and categories of medical products. What are the contributors to this? How will it impact the future growth?...

The Indian Internet Investment Story: Why is Indian Internet attractin...

articles | May, 2018

Where is the incremental private equity money going in Indian market:   Traditionally India has been a consumer growth story. Almost all the unicorns and the large i...

Online Beauty Market Updates

newsletters | Feb, 2018

Organized channel will drive the growth in the market,especially the super verticals within online channel Published on: Feb 2019 Customers prefer LFS for brand discover...

Indian Diagnostic Market: Shifting to preventive care

articles | Jan, 2018

Buy Full Report “Indian diagnostic market is growing at nearly 15-20% and is estimated to be currently worth ₹40,000 Cr.” Healthcare sector in India continues to se...

Cardiovascular Implants: Collaboration and not Regulation will drive t...

articles | Jan, 2018

“By 2020 market for cardiovascular implantable devices is expected to reach ₹5000 CR.”   Price Regulation creates a short term demand spike in Cardiova...

Fitness Wearables: Is their growth in India sustainable?

articles | Jan, 2018

The big question – Will the foundation of healthcare, the doctor-patient interaction, change?   The answer to this question is ‘Yes’ and the catalyst for t...

Medical Wearables: Potential to change the doctor-patient interactions...

articles | Jan, 2018

“The market for medical wearable devices is expected to reach ~₹230-250 Cr. by 2020”   A medical wearable device is a device that is worn by a person a...

Selling in Emerging Markets

articles | Jan, 2018

Slowing growth in US and European economy has made companies look towards the emerging markets as a driver for their growth. In 2008, India and China alone accounted for ...

Innovating in Emerging Markets

articles | Jan, 2018

In last decade, emerging markets have evolved not only as the biggest demand base for goods but also as innovation hubs for new products. One of the drivers of innovation...

Directions for Marketing in Changing Times

articles | Jan, 2018

With the gradual opening up of the Indian economy since 1991 across various sectors has made the Indian market very competitive. Gone are the days when one had to wait fo...

Brand Extension Building Loyalty

articles | Jan, 2018

Introduction The following article discusses a case study about leveraging a potential brand extension for industrial product major in India. Company employed ‘brand ex...

Outsourcing in Financial Services: Challenges and the Way Forward

articles | Jan, 2018

Introduction The financial crisis of 2008/2009 created several problems for the financial services clients. On one hand, there was a renewed quest of efficiency savings o...

Indian Healthcare Delivery Industry – Emerging Trends

articles | Jan, 2018

Day care surgery centers 1. In India, the concept of stand-alone daycare surgery centers is currently in its infancy. It is estimated that by 2020, 75 per cent of all sur...

Role of 3PLs in the e-tailing success

articles | Jan, 2018

Buy Full Report The logistic service forms the backbone of the entire e-tailing industry. Hence the biggest of the players have created their own arm to provide the best ...