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SuperApps

Entertainment & Advertising | Riding the Digital Wave

reports | Oct, 2021

India's shortform space is set to be the second biggest segment in terms of time spent in the next one year after Internet mammoths like Facebook and Google....

How are Indian shortform apps making it big?

newsletters | Aug, 2021

India’s digital ad market to become ~$10Bn by CY25

Short Form Market Updates

newsletters | May, 2021

Published on: Apr 2021 India’s shortform video apps has seen V-shaped recovery; bringing back the userbase to nearly 100% of TikTok user base levels, Published on: Dec ...

Short Form Video: ‘Short’ Cut to Success

newsletters | May, 2021

These platforms provide a shot at fame for small time content creators and are an effective channel for brands to reach the large young sub-urban/tier2+ consumer cohort...

97% of users are back | Made in India Shortform apps

newsletters | Apr, 2021

Indian apps have retained 65-70% of the Tiktok era users driven by acquisiton of influencers on these platforms as well as efforts to provide better product experience fo...