Overview
We work with a wide spectrum of clients in the CPG space ranging from marquee clients to online first emerging brands, acting as enablers across their value chain.
Our advisory helps brands accelerate their growth through our expertise in the channel, supply chain, and marketing strategy. Our agile and in-depth research methodology also enables brands to make informed data-driven decisions that help them to mitigate risks and maximize value.
Our Offerings
We offer research and advisory services in the CPG sector not limited to the following:
- Growth Strategy
- Channel Assessment
- Competitor Benchmarking
- Pricing & Portfolio Strategy
- Route to Market
- Process optimization
- Retail Tech Adoption Strategy
- Due Diligence
Impact Delivered
50+
clients
200+
engagements
$1 Bn+
impact delivered across new product & distribution
FEATURED INSIGHTS
reports | Dec, 2018
The mattress market in India is around USD 1.7 Bn in 2018 and is expected to grow at a CAGR of 10% to reach USD 2.5 Bn by 2022
Stepping Into India’s Footprint
reports | Dec, 2018
Footwear has emerged as a distinct category with significant presence of retail as well as distribution brands
Indian Niche Food Brands
newsletters | Oct, 2019
1. Niche food brands are gaining traction among the educated urban and semi-urban youth in India Published on: Oct 2019 The niche packaged food industry is pegged to grow at ~16.5%...
Ready to Cook Market: India
newsletters | Aug, 2019
1. Ready to Cook Food market is gaining adoption among consumers owing to increasing urbanization and demand for convenience food Published on: Aug 2019 Ready to Cook market in Ind...
Online Milk Delivery Updates
newsletters | Aug, 2018
1. Milk has the highest frequency and the lowest margins in the daily essentials category Published on: May 2018 The online milk delivery business is growing fast in India. ...
