We work with a wide spectrum of clients in the CPG space ranging from marquee clients to online first emerging brands, acting as enablers across their value chain.

Our advisory helps brands accelerate their growth through our expertise in the channel, supply chain, and marketing strategy. Our agile and in-depth research methodology also enables brands to make informed data-driven decisions that help them to mitigate risks and maximize value.

Our Offerings

We offer research and advisory services in the CPG sector not limited to the following:

  1. Growth Strategy
  2. Channel Assessment
  3. Competitor Benchmarking
  4. Pricing & Portfolio Strategy
  5. Route to Market
  6. Process optimization
  7. Retail Tech Adoption Strategy
  8. Due Diligence

Impact Delivered





$1 Bn+

impact delivered across new product & distribution


business consulting services

Stepping Into India’s Footprint

reports | Dec, 2018

Footwear has emerged as a distinct category with significant presence of retail as well as distribution brands

cosmetics industry

Indian Niche Food Brands

newsletters | Oct, 2019

1. Niche food brands are gaining traction among the educated urban and semi-urban youth in India Published on: Oct 2019 The niche packaged food industry is pegged to grow at ~16.5%...

cosmetics industry

Ready to Cook Market: India

newsletters | Aug, 2019

1. Ready to Cook Food market is gaining adoption among consumers owing to increasing urbanization and demand for convenience food Published on: Aug 2019 Ready to Cook market in Ind...

cosmetics industry

Online Milk Delivery Updates

newsletters | Aug, 2018

  1. Milk has the highest frequency and the lowest margins in the daily essentials category Published on: May 2018 The online milk delivery business is growing fast in India. ...