Aug, 2018     

News Aggregators Market Updates

News Aggregator: Online content in Indian languages is expected to be consumed by ~70% of the internet users by 2021 and this trend is reflected by news consumption patterns

Published on: Aug 2018

The current 276 Mn Indian users are expected to grow to 536 Mn users in 2021 and this trend is currently being seen in the news aggregators offering both Indian and English content, where ~80% of the content viewed is in Indian languages

More than 70% of the Consumers of News Aggregators apps use it every day

Published on: Mar 2018

The news aggregator players have passed the google toothbrush test with its usage. More than 70% of the consumers of these apps browse these apps on a daily basis. The key reasons driving the usage has been good quality content which is personalized and available in vernacular options.

News Aggregators apps usage frequency

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