Flipkart has grown to capture 41% of online furniture market share 

Published on: Sep 2019

The online furniture market has been growing at a CAGR of ~80-85%, with Tier 2+ cities increasingly driving the growth 

Published on: Aug 2019

• Horizontals stimulating the next wave of growth in smaller cities, leveraging their SCM networks and strong trust
• Players expanding beyond new furniture into solutioning via rentals and second-hand furniture

Rentals: RedSeer consumer research shows that increased affordability is the biggest value proposition for consumers who opt for furniture rentals

Published on: Dec 2018

Affordability factors like Ability to avoid paying upfront cost and promise of free maintenance are the Top 2 motivators for customers who are opting for rentals. This is also indicated by the fact that tendency to opt for rentals is more pronounced amongst EMI-paying customers