Sep, 2018     

Online Furniture Market Updates


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Flipkart has grown to capture 41% of online furniture market share 

Published on: Sep 2019


The online furniture market has been growing at a CAGR of ~80-85%, with Tier 2+ cities increasingly driving the growth 

Published on: Aug 2019

  • Horizontals stimulating the next wave of growth in smaller cities, leveraging their SCM networks and strong trust
  • Players expanding beyond new furniture into solutioning via rentals and second-hand furniture


Rentals: RedSeer consumer research shows that increased affordability is the biggest value proposition for consumers who opt for furniture rentals

Published on: Dec 2018

Affordability factors like Ability to avoid paying upfront cost and promise of free maintenance are the Top 2 motivators for customers who are opting for rentals. This is also indicated by the fact that tendency to opt for rentals is more pronounced amongst EMI-paying customers


Online Furniture: Home and Furniture is expected to contribute $3 Bn to e-tailing GMV in 2020

Published on: Aug 2018

The online furniture category is expected to be a $3 bn market by 2020. The e-tailing horizontal players are building supply chain capabilities for the furniture category. And the verticals are adopting omni channel strategy to fuel the growth plans. On the other hand, home category is highly marketplace driven.

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Online furniture store has become one of the prominent selection among all categories of customers

Published on: May 2018

The Indian consumers looking for interior designing services are majorly classified into four categories. Online furniture stores have become one of the prominent selection among all types of customers. Quality Seekers and Customization Seekers are the key customer type on which the online home décor players focus on.

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