Flipkart has grown to capture 41% of online furniture market share
Published on: Sep 2019
The online furniture market has been growing at a CAGR of ~80-85%, with Tier 2+ cities increasingly driving the growth
Published on: Aug 2019
Horizontals stimulating the next wave of growth in smaller cities, leveraging their SCM networks and strong trust
Players expanding beyond new furniture into solutioning via rentals and second-hand furniture
Rentals: RedSeer consumer research shows that increased affordability is the biggest value proposition for consumers who opt for furniture rentals
Published on: Dec 2018
Affordability factors like Ability to avoid paying upfront cost and promise of free maintenance are the Top 2 motivators for customers who are opting for rentals. This is also indicated by the fact that tendency to opt for rentals is more pronounced amongst EMI-paying customers
Online Furniture: Home and Furniture is expected to contribute $3 Bn to e-tailing GMV in 2020
Published on: Aug 2018
The online furniture category is expected to be a $3 bn market by 2020. The e-tailing horizontal players are building supply chain capabilities for the furniture category. And the verticals are adopting omni channel strategy to fuel the growth plans. On the other hand, home category is highly marketplace driven.
Online furniture store has become one of the prominent selection among all categories of customers
Published on: May 2018
The Indian consumers looking for interior designing services are majorly classified into four categories. Online furniture stores have become one of the prominent selection among all types of customers. Quality Seekers and Customization Seekers are the key customer type on which the online home décor players focus on.
Mrigank leads business research and strategy engagements for leading internet sector corporates at Redseer Strategy Consultants. He has developed multiple thought papers and is regularly quoted in media and industry circles.
