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Sep, 2020     

Online Gaming – Fast Growing Opportunity Segment to Grow 5x in Next 5 years

40% users significantly increased their engagement on online gaming platforms. Unable to step of home, Gaming kept the existing users busy.


1. India’s online gaming market saw spike in revenue during COVID lockdown period, led by new users and increased engagement on the platform

​Online Gaming Market in India
2014-2024F, Pre-COVID

Note (s):

Online gaming includes PC & Console gaming, Mobile first casual gaming and real money gaming

In pre-COVID landscape, primary growth drivers were growing internet users, increased smartphone penetration, high data consumption and increasing online gamers in the market…

Online Gaming Market in India
2014-2024F, COVID-Induced

Note (s):

Online gaming includes PC & Console gaming, Mobile first casual gaming and real money gaming

…however, COVID lockdown lead to spike in new users and increased engagement across gaming segments – casual gaming and card-based games (Rummy and Poker)

2. Card-based gaming saw the maximum jump in in revenue (majority of traction in casual game was free users); this COVID led jump was primarily due to spike in new users and increased engagement from existing users

Online Rummy
Monthly revenue, Jan-Jul’20

  1. COVID lockdown, a catalyst for growth in online rummy
  2. Platform traffic saw a blip and became 2x during lockdown
  3. Platform Engagement Grew significantly during
  4. Market started correcting as lockdown was lifted

3. Existing users increased their platform engagement significantly and 50%+ of them will further increase their usage or continue usage as during lockdown

How is your time spend gaming online changed from pre-COVID lockdown?
% users1

Note (s): 1. Users of real money gaming

40% users significantly increased their engagement on online gaming platforms. Unable to step of home, Gaming kept the existing users busy…

How long will you continue using online content platforms in next 6 months ?
% users1

Note (s): 1. Users of real money gaming

…50%+ users will continue their usage of online gaming after 6 months, indicating stickiness in habit formation and higher ARPU from existing users.