The industry sees a fall in consumer NPS by 500 bps

Published on: Mar 2018

The online real estate classifieds industry saw a drop in consumer NPS during OND’17 mainly due to increased traffic on the website leading to greater leads and thus higher operational load on these portals. Listing issues and Bad UI were highlighted as the key issues faced by the consumers. We feel going forward players will have to ensure good experience of user else the users might start looking at social media platforms like Facebook for fulfilling the property needs.