Feb, 2019     

Online Retail Market Updates

Men’s innerwear : Reflects highest branded quotient across lifestyle categories & expected to grow further to 60% share

Published on : Feb 2019

  • Adoption of higher priced premium brands coupled with the trend of consumers engaging with mass brands in smaller Indian cities is driving the growth of men’s innerwear
  • Market driven efforts to offer a complete range of products including active wear and comfort wear by mid segment players is driving growth of this segment
  • Whereas, increasing fashion range and entry of apparel brands in Men’s innerwear is driving growth of premium and super premium segment


The mid segment is witnessing traction from both legacy brands as well as lifestyle apparel brands ; expected to reflect sharp sub-segmentation

  • The men’s premium segment is largely catered to by lifestyle fashion brands : Van Heusen, Park Avenue, UCB, Levi’s etc. while super premium segment is being catered to by global fashion brands
  • However, mid and economy segment players are diversifying their product offering to include women’s innerwear and athleisure to scale their business


Increasing demand for fashion attributes & functional features is driving premiumization in the market

Brands’ focus on product packaging, product customization and innovative marketing strategies has lend to shift from unbranded to packaged ingredients which is driving growth of packaged ingredients market


Published on : Feb 2019


  • Growth in the packaged spices and ingredients market, marking one-third of the total ingredients segment, is driven by consumer driven factors such as rising population, increasing expenditure on the food basket, and shift from unbranded to branded spices
  • Further, supply driven levers such as improved brand focus on packaging, locally demanded products and innovative marketing initiatives are also fueling growth of packaged ingredients market
  • Packaged ingredients market is fragmented with presence of long tail of specialty players, national and regional, FMCG majors as well as private label

Basic spices constitutes 60% of ingredients market. However, the segment is evolving to include blended spices, cooking paste, international blends, pickles, RTE and RTC categories


  • Growing popularity of international cuisines owing to globalization and rising international tourism by Indians has resulted in demand growth for blended spices, cooking pastes and international blends
  • Further, an evolved Food Services ecosystem offering a variety of domestic and international cuisines offers potential opportunity for scale and new addressable segments such as HoReCa

Players keen to own the cooking pan : Migrating from basic spices to include wide range of products including blended spices, pastes, RTE/RTC

An erstwhile basic segment ; now reflects nuances of price segmentation with price multipliers of 1.5-2X over mass and mid brands

Modern Trade Format : Retail shelf space is contested for across a)categories as well as b)brands

Private Label play will intensify and leading retailers currently focused on basic and blended spices will foray into high margin niche categories such as Cooking Paste, Ready To Eat (RTE) & Ready To Cook (RTC) and Pickles


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