Online Rummy Growing in Spades beyond South India
Enabling the game of Online Rummy to become a USD 1400 Mn in market size by 2024
1. Of course the story can not begin without quoting Jio and smartphones
As we all know by now that Jio and smartphone has penetrated the depths of our country and then everything just flows from there be it digital payments or online content or gaming. Pandemic has given us a lot of time to explore more of these things.
2. Which along with the pandemic is fueling the $600Mn Real Money Skill Based Gaming market
Online Gaming Market in India, CY 2019, USD1 Bn
Note(s): 1. 1 USD= INR 70
- Online rummy players have garnered a lifetime registered user base of ~23 Mn.
- In 2019 alone the Online rummy was a $350 million market.
- Monthly active cash users (MACU) is expected to grow at a CAGR of 30% in 2019-24.
What we saw was, the card based real money gaming, especially the Online Rummy is a major contributor to Online Gaming in India.
3. Enabling the game of Online Rummy to become a USD 1400 Mn in market size by 2024
Online Real Rummy Market, USD Mn
The growth of users will be driven by:
- Increasing penetration of platforms in semi-urban and rural region of South & West India
- Rapid expansion into non-core geographies i.e. North and East India.
And this time the growth is coming from the increase in penetration in the rural areas, beyond the dominant southern states. And also due to the rapid adoption we are witnessing in the Eastern and the Northern states.
Not surprised now to see that Giridih, Mukesh’s hometown, is also seeing such an engagement.
I am sure these internet companies, which we at Redseer are very passionate about, will ensure that you don’t miss out on any of the fun this year as well. Have a great Navratri and Durga Puja this year.