GCC Food Aggregator: Regional Consolidation in Motion
The GCC food delivery space is moving toward consolidation as scale becomes critical in an increasingly competitive and fragmented market. Jahez’s acquisition of Qatar-based Snoonu marks a strategic step in that direction. Qatar’s food aggregator market, valued at $1.2 Bn, accounts for 10% of the GCC total. Snoonu has already scaled in Qatar and is […]
Jahez Acquires Snoonu — Regional Consolidation in Motion
The GCC food delivery space is moving toward consolidation as scale becomes critical in an increasingly competitive and fragmented market. Jahez’s acquisition of Qatar-based Snoonu marks a strategic step in that direction. Qatar’s food aggregator market, valued at USD 1 Bn, accounts for 10% of the GCC total. Talabat leads the market with a GMV […]
eSIMs Go Mainstream: Airalo Becomes a Unicorn
The global mobile telecom market is ripe for disruption, especially on the roaming plans, which have been lucrative for telecom operators. With physical SIM cards gradually being phased out, eSIM adoption is set to surge. This has resulted in a new category – eSIM aggregators such as Airalo, Nomad, Holafly, and MobiMatter. These eSIM aggregators […]
MENA Creator Economy
The MENA creator economy is undergoing a transformation driven by shifting consumer behaviors. While brands have historically leaned on celebrity endorsements to drive broad recall and long-term conversions, we are not witnessing a pivot towards content creators who offer an ability to create more personalized and targeted campaigns. This shift is underpinned by the growing […]
Exploring Bharat: How Regional Content Drives SFV Platforms’ Growth in India
While we have been discussing Indian Short Form Video(SFV) Apps for quite some time now, central to this growth are Tier-2+ cities—collectively known as “Bharat”—which now account for 63% of SFV engagement and staggering 74% of overall user base on user-generated content (UGC) platforms. These regions are the key to the growth and expansion of […]
India SFV in 2024: From “Likes to Monetizing Millions”
Indian short-form video (SFV) platforms are at a pivotal juncture, transforming from mere entertainment hubs into engines of monetization and brand engagement. These platforms, which have seen a meteoric rise in both user base and content consumption, are now gearing up to witness rapid growth across revenue streams. But what’s driving this shift? The rapid […]
From Clicks to Cash: Navigating the Monetization Potential of India’s Short-Form Video Market
Indian Short Form Video (SFV) platforms are no longer just sources of entertainment—they are transforming into influential contributors within the country’s digital landscape. With Indian users now spending an average of 30 minutes per day on these platforms, and more than 60% of users coming from middle- to high-income households, SFVs are part of our […]
From Sand to Spectacle: KS Ramakrishnan on Building in GCC for the World, through the Lens of Leisure & Entertainment
GCC has been at the forefront of building global companies in the hydrocarbon industry. However, more recently we are seeing tech companies starting out of GCC or making it their base for global expansion. Today, we are excited to be talking to a leader who has built a niche and profitable services company in the […]
Saudi Arabia’s Rise to Global Entertainment Dominance
In the aftermath of the global pandemic, the Kingdom of Saudi Arabia (KSA) is experiencing a remarkable transformation across various facets of society. Swift advancements in social, economic, and cultural realms underscore Saudi Arabia’s aspiration to become the hub of the region and the world. This transformative phase is driven by a growing acceptance of […]
Mature users, original content and monetizable platforms – making India’s M&E sector tick
India’s Digital Media & Entertainment (M&E) sector is a site of vibrant growth potential with multiple key developments occurring across a few pertinent formats- namely OTT Audio, Video, Gaming and Short Form Videos. As the nation’s cohort of mature internet users is set to grow beyond 35-40 million, the Digital M&E sector is on its […]
The decathlon to Bharat’s Short-Form Video-loving audiences
A relatively new phenomenon is taking Bharat content consumers by storm, absorbing over an hour of their time on a daily basis. Original, premier and linguistically diverse content guided by cutting-edge NLP/ML algorithms finds its way to this incredibly diverse demographic and elicits higher rates of engagement. India’s very own Short-Form Video (SFV) platforms are […]
Indian SFV Platforms: High on Demand from all Quarters
Through its brief yet eventful run, TikTok surprised the nation with its unprecedented success as a social media platform in a) democratizing the content creation process to Tier-2+ cities, b) breaking down language barriers, c) making the best use of India’s digitization movement. It was only natural for the sudden ban of this highly engaging and […]
Demystifying India’s SFV platforms
The rise of Short-Form Video (SFV) platforms in India, driven by a user base of over 250 million, with a significant majority from Tier-2 cities and beyond, is reshaping the advertising landscape. Original, relatable, and non-inflammatory content has led to high user engagement, reflected in a Net Promoter Score of approximately 55%. Razor-sharp content recommendations […]
Disruption of the digital disrupters
There are some interesting trends playing out in the dynamic realm of digital entertainment. OTT video & audio streaming services are thriving in developed MENA nations. These industries are shifting to ad-based models to create mass appeal and drive penetration beyond the urban elite consumers. Thus, the Digital advertising space is set to be disrupted, […]
The Future is Customer Engagement
Customer engagement platforms are empowering organizations in the region to adapt to the fast-evolving consumer landscape, providing customizable and full-stack solutions to meet the varying, cross-industry needs, of customer engagement. As the focus in the digital economy shifts from customer acquisition to retention, these solutions become increasingly important in fostering lasting relationships and driving business […]
Influence Marketplace – A silver bullet for influencer marketing success
Internet and Smartphone use in India has witnessed a phenomenal proliferation in the last few years to reach 780 Mn users nationwide. Consuming and creating content has always been challenging for the masses opening up new marketing avenues for brands and internet platforms. In the wake of all the User Generated Content – UGC, a […]
Virtual Gifting: Fueling User Engagement and Monetisation
Generating and maintaining user engagement is at the crux of the digital economy. With the advent of high-speed internet across the country, it is now possible for influencers and brands to connect with their audience in real-time on live streams. Influencers who go live are more accessible to followers and create a sense of urgency […]
Regional Music Streaming- Hitting The Right Notes
Going vernacular is the new music buzz in town and with the recent win of Natu Natu’s song at the Golden Globe Award and Oscar, the trend is just getting started. India has had a long history of audio content consumption in the form of radio and mass media channels that played non-stop music. With […]
Influencing On The Way Up!, Part 2
Here we share how influencer marketing is gaining prominence as an impactful digital ads channel. We find that understanding regional user nuances, category mix, and niche marketing tools is critical to creating to an influencer marketing campaign. This article builds on our earlier note on the rise of influencer marketing in Indonesia, influencing-on-the-way-up. 1. Influencer marketing […]
Indian shortform apps – on the cusp of monetization
Indian shortform apps are catching up to global players in popularity and usage. In recent years, several homegrown short-form video platforms such as Moj, Josh, and Chingari have gained popularity in the country’s growing creator ecosystem, with global players such as YouTube Shorts and Instagram Reels only broadening the growth of the ecosystem. Moreover, with […]
Indian ShortForm Catching up to Global Counterparts – Opportunity for Influencers and Brands
Short Form Videos (SFV) have gained enormous popularity in the past few years with the trend set in motion by global players such as TikTok and Instagram. With TikTok banned in India, homegrown Short Form Video (SFV) apps have carved out a niche serving the diverse regional content needs of the population. When it comes […]
Unlocking the keys to becoming a successful consultant in India: Three insider secrets!
Redseer Strategy Consulting is a team of business, strategy and technology consultants who help clients envision and build their future in the digital world. As we work with visionaries across multiple industries across the globe, we understand the efforts and skills required of a consultant to be successful. To help candidates pursue a successful career, […]
How Consultants Can Benefit From ChatGPT?
Do you want to know what ChatGPT can do for you? Well, here’s a question to think about: “Are there any repetitive tasks you’re doing that could be done by AI so you can focus on more important things in your work?” As a consultant, here are three things you can use ChatGPT for: Improving […]
Harnessing Your Superpowers: You Don’t Have to Do Everything Yourself
It’s never easy to accept the fact that we can’t excel at everything. However, as hard as it may be to swallow, the truth remains: you aren’t good at everything. Being on a path to success, you may often find yourself with an attitude to take on more than you can handle. But the hard […]
8 Tips to Master Time Management
As a management consultant, you are constantly juggling multiple projects, deadlines, and clients. Effective time management is crucial to your success, as it helps you prioritize your work, stay focused, and deliver high-quality results on time. In this article, we’ll explore some practical time management tips and tricks that can help you stay on top […]
Make 2023 your best year at work with 5 New Year’s resolutions
Almost everyone sets personal goals for the new year, whether it’s to lose weight, save money, or start a new activity. If you are a professional, making resolutions to simplify your life and sharpen your skills is a terrific idea. If you’re stuck for ideas, we’ve compiled a list of five new year’s resolutions that […]
Five strategies to improve your project management skills
In order to initiate, execute and control a series of events and attain a goal, project management depends on a team. Working in a project management team can imply that no individual is fully responsible for a certain task. But how do you make your project management abilities stand out? Create a project schedule Use […]
OTT Plays Finale After the World Cup
OTT is the future of entertainment, and sports tournaments have emerged to springboard user engagement. FIFA World Cup 2022 is expecting ~5bn viewership, out of which ~1bn viewership is projected through OTT platforms. A steep spike in OTT subscriptions is seen during a major sports event, which experiences a dramatic fall post event. Thus, OTT […]
Chiratae Ventures Patrick J. McGovern Awards 2022 – Honoring individuals with exceptional contributions
The ecommerce logistics sector grew on the back of technology and innovation, to enable e-retail boom in India.
The Art of Effective Communication Strategies for Business Success
Effective communication is a critical skill in today’s business world. Whether you’re communicating with colleagues, clients, or stakeholders, being able to convey your message clearly and persuasively is essential for achieving business outcomes. In this blog, we will explore some of the strategies for effective communication in the workplace. In conclusion, effective communication is essential […]
Five top-rated books on consulting
The role of a consultant is demanding and challenging role. It exposes you to a wide range of human beings and various work situations. This requires a certain level of emotional maturity and mental clarity. To succeed, you must have a good breadth of knowledge and significant skills in communication and critical thinking. In […]
5 essential tools every consult should know
Whether you are a fresher or are already an experienced business consultant, you recognize that you have to be on the cutting edge when it comes to the advice you offer your clients. And being able to deliver perfectly customized advice to businesses requires meticulous organization. So, let’s look at some tool types that help […]
What are the key consulting skills valued by clients?
Being a consultant requires having a toolkit of skills that you can use to pursue job opportunities. The skills you develop over the course of your career can help you in a role where your client list and responsibilities often change. Strengthening this skill set can help you become adaptable and effective no matter where […]
Influencing On The Way Up!
1. Merchants are increasingly shifting their ad spend wallet to digital channels; influencer marketing is a fast-growing segment Traditional media is losing share to digital media on a global scale. Over the past year, internet advertising has grown at a robust rate of 26% beating offline ad spending, which only grew by 9%. Predictably, digital […]
Three Ways To Get More Done In Less Time
Are you also among those who strive to finish your tasks timely? But there’s still a second thought that if you had more time, you could have done it better. To get rid of such thoughts, all you need is a little reboot of your daily work habits. So, let’s get started! Plan Your Day […]
Top 5 skills every consultant must possess
Pursue career prospects as a consultant, having the appropriate skill set is a powerful tool. Career-related skills can be helpful in a position where your duties and clientele frequently change. Gaining proficiency in this skill set can make you more flexible and productive wherever you work. Consultants must develop a few key skills during their […]
India’s Podcast Market – World’s fastest-growing with Immense Potential
Podcast has picked up well in India and already constitute 1% of the total time spent
The rise of Made in India digital content
Diabetes care market in India is ~$17 Bn in size as of FY21, expected to grow 3X+ to ~$59 Bn by FY31.
Indian Shortform video : Ready to leapfrog towards monetization?
How we formulated a winning monetisation strategy for a social media giant
A leading social media and digital ad platform in the MENA region approached Redseer Strategy Consultants to develop a winning commercial strategy that helps the platform monetize their features without interfering the social engagement metrics.
Conduct Due Diligence on the Target and Identify Growth Opportunities for a Leading Private Equity in the Real Money Gaming Market
The objective was to conduct a comprehensive due diligence exercise focusing on the target — an online rummy platform — in the real money gaming market.
Can Online Content Platforms win the customer retention battle post COVID?
Online Content sector has seen an overall positive uptake during COVID.
OTT Audio platforms tuning into profitability
In India most users are likely to switch to a paid OTT audio subscription, only if the charges are ~INR 25 per month
Vernacular is NOW, not the future A $300 Bn Opportunity Today
Originals Becoming Mainstream In OTT World
Ease of content consumption coupled with affordable smart TVs will lead to shift in user time from DTH to OTT
Sector due diligence for a global VC, leading to a major investment in an Indian OTT platform
To carry out the due diligence we evaluated the sector feasibility & built a comprehensive analysis on the monetization & growth potential to validate the investor’s hypothesis.
Short-form: Rising amidst cluttered content space
Short-form video has emerged as a popular format for content consumption in India in recent years. With the rise of affordable smartphones and high-speed internet connectivity, a large number of people in India now have access to online video content. Platforms like TikTok, Instagram Reels, and YouTube Shorts have gained significant traction in India, offering […]
How can content platforms grab $3Bn opportunity?
By Ujjwal Chaudhry, Nikhil Dalal
Newsletter | Vernacular is NOW, not the future – A $300 Bn opportunity today
India is in the midst of a massive digital transformation of its population Published on: Aug 2019 Heavy social media and content consumption underway in urban and especially rural areas 210 Mn = Current number of vernacular preferring digital consumers in India who are also monetizable Massively growing vernacular user base to create USD 3 […]
Can MENA Have A Superapp?
Globally, apps are taking superapp journey by adding services to its offering and increasing per-customer revenue Published on: Jul 2019 A country/region becomes superapp ready when its large base of the population is smartphone first instead of desktop and the ecosystem of apps customized to local needs is not evolved. WeChat in China leveraged this […]
Of MAUs And Subscribers In India And The Story Of Indonesia
Hotstar has been leading the Indian content sector followed by Dailyhunt Published on: Jul 2019 Our latest research brings out focuses on the pecking order in the Indian content space, as shown below. An additional observation is that MAUs for the largest players are an order of magnitude larger than the smaller ones. Subscribers of […]
Content Leadership Index
What does the CLI measure? Published on: June 2019 CLI measures the monetizability of a platform basis three key criteria- Reach, Engagement and Trust Index ratings Player-wise Performance Player-wise Performance- Reach Player-wise Performance- Engagement Player-wise Performance- Trust Framework What does the Content Leadership Index (CLI) measure? Evaluation Parameters and Weights How is it structured > […]
Social Commerce Market Updates
Strong initial adoption of deal-sharing based social e-com platforms points to bright future ahead Published on: Apr 2019 The next 100 Mn online shoppers poised to come from the smaller cities of India and likely to have very different behaviour and needs vs the current group of shoppers. E-commerce platforms that tap into the social […]
