Manufacturing setups, specifically auto ancillary, Textile, pharma and chemical, food manufacturing and jewellery have been the earlier adopters of digital services among MSMEs.
Although the service sector in MSME has seen high digital engagement and has moved quickly towards spending on digital advertising and setting up its own website, challenges lie in creating low-cost digital talent pools accessible to MSMEs, changing mindsets to increase digital adoption and building overall awareness of digital impact on business efficiency.
This report also covers sector-level insights such as Saas business model, Indiamart business model, Justdial business model, OLX MAU, Justdial revenue and Indiamart revenue, among others.