With more than three months since the last ‘Unlock’ , India Internet has been recovering to pre-COVID levels swiftly- as multiple consumer indicators of usage, satisfaction and retention clearly show.
At the same time, India’s $900 Bn retail sector (2019) has been going through momentous changes of its own post COVID across all three retail channels:
- Unorganized retail/kiranas being disrupted by fast growing eB2B market
- eCommerce growing rapidly and on track to cross $ 100 Bn in GMV in next few years
- Organized offline retail evolving for the new normal post COVID
Given this dynamic interplay of supply and demand trends, the next few years of Indian retail will be potentially one of the most exciting and disruptive ever, and the retail market that will emerge on the other side post 2025 will be significantly more:
- Digitally disrupted
- Consumer friendly
- Nimble and more ready to face the market disruptions