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India Appliances Space- Time to finally embrace digitization post COVID?

Published in Jul, 2020

Executive Summary

There is an increasing need for appliances brands to have a focused online strategy in place to win post Covid-19.

The Online Appliances market has been growing at a rapid rate and this has led to its double-digit online penetration in this category. In a post COVID context, it is imperative to prioritise and focus on winning the online channel as its importance grows even further.

This report covers sector-level insights such as Indian Appliances market size as well as player-level insights such as or related to Flipkart business model, Flipkart revenue, Flipkart profitability, Flipkart market share and Croma revenue, among others.

  • See: Inside the Report

    1. Indian Appliances Market up for digital disruption
    1.1. Market Size and segmentation by subcategory
    1.2. Online penetration, historical size, growth and recent trends
    1.3. Growth Driver: Reliable logistics

    2. COVID-19 – Potential tipping point for online channel
    2.1. Business Impact
    2.2. Pre Covid & Post Covid Growth Stories
    2.3. New Partnerships

    3. Key online themes to watch out for in 2020s decade
    3.1. Large eCommerce partnerships can help you win!
    3.2. Case Studies of successful appliances brands
    3.3. China: case studies of digital innovation to win!
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