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India Retail Landscape: Omnichannel Adoption Quotient

Published in Feb, 2020

Executive Summary

Omnichannel retail brings forth a seamless blend of connected elements across various distribution channels and touch-points, providing a strong value proposition to both retailers and customers.

Organized B&M retail is rather underpenetrated at 10% share, though present for over two decades. The segment however is geared for growth, marked by category specificity for challenges as well as potential. Whilst online retail is young and has witnessed relative traction, select categories have gained maturity. Hybrid models of offline & online would need to be adopted to leverage optimum potential presented by respective channels. Disruptive technology adoption by consumers will compel retailers to leapfrog to Omnichannel models from the prevalent multi channel model. As, India’s e-tailing growth trajectory has emerged different from that in China, Omni channel landscape will also emerge distinctly with even B&M players seizing the opportunity.

This report covers sector-level insights such as the Indian retail landscape as well as player-level insights such as or related to DMart business model, Puma revenue, DMart market share, Shoppers Stop revenue and Reliance Digital revenue, among others.