The online BPC market is estimated at 6000 cr, currently contributing to 6% of the overall market. This share is expected to increase driven by a faster shift towards online in a post Covid world.
The online BPC market has witnessed strong growth numbers with premium categories and international brands ruling the market. This transition has been enabled by beauty aggregators/super-verticals who are touted to change the category dynamics even more in the days ahead.
This report covers sector-level insights such as online beauty and personal care market size as well as player level insights such as Nykaa business model, Nykaa revenue, Nykaa market share, Nykaa GMV and Purplle revenue, among others.