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Online Beauty and Personal Care — A super vertical play

Published in Jul, 2020

Executive Summary

The online BPC market is estimated at 6000 cr, currently contributing to 6% of the overall market. This share is expected to increase driven by a faster shift towards online in a post Covid world.

The online BPC market has witnessed strong growth numbers with premium categories and international brands ruling the market. This transition has been enabled by beauty aggregators/super-verticals who are touted to change the category dynamics even more in the days ahead.

This report covers sector-level insights such as online beauty and personal care market size as well as player level insights such as Nykaa business model, Nykaa revenue, Nykaa market share, Nykaa GMV and Purplle revenue, among others.

 
  • See: Inside the Report

    1. Sector overview
    1.1. Market structure
    1.2. Basis channel
    1.3. Basis degree of premiumization
    1.4. Basis type of brands (domestic/ international)
    1.5. Demand & Supply Drivers

    2. Organized BPC Overview
    2.1. Growth journey of organized BPC in India
    2.2. Formats of organized BPC and their share

    3. Journey of online BPC market
    3.1. Growth journey
    3.2. Challenges and Growth Drivers
    3.3. Share of BPC subcategories online

    4. Business Models & Online top performers
    4.1. Key brands in each sub- category
    4.2. Types of Business Models
    4.3. Market share of top players
    4.4. Case studies of top online performers (Nykaa & Amazon)

    5. The Road Ahead
    5.1. Key upcoming trends in a post Covid world
    5.2. Forecasted growth rates for categories
    5.3. Redseer's Framework for path to success
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