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Vietnam Ecommerce – Leashing Covid, Unleashing 10X Growth

Published in Jun, 2020

Executive Summary

In a blue-sky scenario, we estimate Vietnam’s ecommerce sector to achieve 10x growth to reach US$50bn GMV during 2019-26.

Vietnam has deftly handled the COVID-19 crisis and mitigated potential risks to its economy. At the same time, the mobility constraints introduced during the short phase of the pandemic have triggered faster digital and eCommerce adoption. The formal eCommerce leaders are rightly stepping up to cater to this emerging opportunity. Hence, we expect the sector to go past a narrow base of buyers/ sellers, selected locations, categories, and way beyond the confines of popular social media platforms like Facebook and Instagram. A more secular and broad-based growth awaits ahead.