Dec, 2017      |     By Anil Kumar, Pakhi Saxena & Shubham Anand

Changing Retail Landscape: Volume-2

Market dynamics is clearly against the pureplay online players as they would be ending up, opening offline stores


Anil Kumar

Anil Kumar

CEO

Pakhi Saxena

Pakhi Saxena

Vice President, Retail & CPG Practice

Shubham Anand

Shubham Anand

Associate Director

Customer segment of age 20-40 years' behaviour has confused marketers and retailers about the optimal channel strategy mix to match their pace

Young customer buying preferences

Large appliances and experiential categories remains a tough market to crack for online retailers, owing to customer preferences and perception

Large appliances, brown goods & experiential products

Market forces are influencing decision making of e-tailers by pushing offline presence and experimenting with private labels

Impact on offline retailers

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