reports Fashion e-tailing in India Dec, 2016 | By Anil Kumar, Ujjwal Chaudhry Fashion e-tailing in India Fashion is currently one of the biggest categories with a 22% share to the overall GM Anil Kumar CEO Ujjwal Chaudhary associate director DOWNLOAD HERE Select Region INDIASEAMEACompany Type PE VC Corporates Startups Investment Banks Journalists other Enter Other Company Type Subscribe to our newsletter Thank You Here is your requested download! A comprehensive performance review of the online fashion retail sector Assessed through a regularly tracked set of performance indicators Published quarterly Seven key dimensions for assessing sector performance Online Fashion Sector Assessment Scorecard- CY 2016 Industry review- CY 2016 Indian e-tailing grew to USD 14.5 Bn in 2016, but growth slowed down significantly compared to 2015 Fashion is currently one of the biggest categories with a 22% share to the overall GM Overall fashion market remained mostly same throughout the year compared to the overall market As of 2016, horizontals are still the leading the online fashion retail market but verticals follows closely Industry review- CY 2016 Private label share- Share of high margin private labels increased more for verticals as compared to horizontals in CY 16 Industry review- CY 2016 Customer Adoption - Overall online retail adoption grew slowly in CY16 Industry review- CY 2016 Customer Satisfaction Scorecard- Overall customer satisfaction saw an improvement during CY16 Customers were satisfied by price attractiveness and product variety available online in CY16 Customers were satisfied by price attractiveness and product variety available online in CY16 Customers were satisfied by price attractiveness and product variety available online in CY16 Industry review- CY 2016 Seller Satisfaction Scorecard- Overall seller satisfaction showed limited improvement in CY16 Sellers were unhappy with lack of sales growth and increased online selling costs in CY16 However, sellers reported an improvement in first mile and warehousing experience over the year As well as the seller panel experience has also improved for the sellers Industry review- CY 2016 Delivery Excellence- While delivery time remained same y-o-y in CY16, delivery reliability and % fast deliveries improved Delivery Excellence- Key Takeaways from CY16 Captive logistics takes centre stage Captive share increased more than 1000 bps y-o-y Large horizontals invested in ramping up captive arms to deliver a superior customer experience Fastest ramp up was seen by Snapdeal's captive arm, Vulcan Express Warehouse orders become the norm Share of industry orders fulfilled from warehouse also jumped more than 1000 bps y-o-y Driven by increased focus on retail model and by pushing sellers to warehouse storage through multiple initiatives Amazon Seller Flex was one such initiatives wherein sellers could deploy Amazon best practices while storing goods in their own warehouses Industry review- CY 2016 Industry unit economics improved in CY16- primarily due to cost side improvements Indian e-tailing is still nascent with a large growth potential -> barely 2% of overall retail spending is currently online Online shoppers in India currently constitute a very small % of total online population, which should grow rapidly in next few years Growth in online shoppers to be enabled by a fall in common barriers to online shopping by 2020- per RedSeer consumer research In an aggressive scenario, we expect the market to move to USD 80 Billion by 2020 Industry financials also likely to improve by 2020- driven by increased sales of higher margin fashion categories DOWNLOAD HERE Select Region INDIASEAMEACompany Type PE VC Corporates Startups Investment Banks Journalists other Enter Other Company Type Subscribe to our newsletter Thank You Here is your requested download! For RedSeer Offerings please write to us at firstname.lastname@example.org CATEGORIES : India, INSIGHTS Talk To Our Expert Connect × Business Email Address* Thanks for subscribing to RedSeer Insights.. Browse fresh content daily on investment funds, internet, consumer goods, healthcare, education, agriculture and automotive. Welcome to RedSeer Insights! Please check your email to confirm subscription. You are signing up to get email notifications on our latest content from across the industries and functional practices.