Apr, 2017      |     By Anil Kumar, Ujjwal Chaudhry

Fashion e-tailing in India Q1-CY17

Fashion vertical continues to contribute ~20% of the overall e-tailing market driven by end of season sales for major players in Q1’17​


Anil Kumar

Anil Kumar

CEO

Ujjwal Chaudhry

Ujjwal Chaudhry

Associate Director

  • A comprehensive performance review of the online fashion retail sector
  • Assessed through a regularly tracked set of performance indicators
  • Published quarterly

What is in this report?

Six Key Dimensions for Assessing Sector Performance

Glossary

State of the Fashion e-tailing Market Q1-CY17- Executive Summary

Contents

Online Fashion sector Assessment Scorecard- CY 2017

Fashion e-tailing industry has remained stagnant throughout the last year due to low customer acquisition

Fashion vertical continues to contribute ~20% of the overall e-tailing market driven by end of season sales for major players in Q1'17

End of season sales by major vertical players in Q1'17 resulted in an increase in share of verticals in the overall fashion market

Industry has not focussed on expanding to Tier-2+ cities resulting in a stagnant customer base in the past year

Increased focus on private labels by major fashion players has resulted in an improvement of unit economics

Horizontal players improved on delivery performance owing to lesser operational load post sales, whereas verticals improved first mile delivery

Horizontal players tend to have a higher NPS than verticals in lieu of higher brand recall of these players because of other categories sold on the platform

Seller satisfaction improved for the entire industry in Q1'17 with increase in satisfaction on online sales, payment speeds and reduction in selling costs

Agenda

List of Paid Reports on E-tailing Market – Q1 CY17

Our Consumer Internet Sector Coverage – we cover 20+ sectors across the Internet industry