Dec, 2012 | By Anil Kumar, Ujjwal Chaudhry
Key trends in Indian Imaging Equipment market
Indian Imaging equipment market is growing at 14% CAGR
Anil Kumar
CEO
Ujjwal Chaudhry
associate director
650 Mn USD Indian Imaging equipment market is growing at 14% CAGR
India Imaging Equipment Market
In USD Million (2010- 2018)
MRI and CT Scan account for 40-50% of Imaging equipment market
Market Share by modality In % (2012)
Indian imaging market is following the typical 'emerging markets path'
Lessons from other emerging market industries % Market Share (2000-08; China Mobile Market)
Local companies are capturing market by selling refurbished equipment
New vs refurbished equipment % Market Share (2012)
....despite multiple issues faced by customers
Customer issues Refurbished equipment
Local companies sell more aggressively compared to MNCs
Local companies- sales strategy Key points
It is important to understand local dynamics for an effective sales strategy
Structured sales approach and differentiated offerings can increase sales
Increasing sales effectiveness Key points
