Feb, 2019 | By Anil Kumar, Ujjwal Chaudhry, and Pankaj Singh Bhati
LEVELUP | Online Gaming in 2022: A USD 5 billion opportunity and 4X of growth
USD 450-500 Mn Mobile App based Gaming industry is expected to grow at 40-45% CAGR to reach USD 1.8-2 Bn
Pankaj Singh Bhati
Indian Digital economy overview
1. India has the fastest growing internet population
India’s digital story has evolved in three stages:
2. Smartphone penetration is growing...
2.1 Smartphone penetration is growing
Higher smartphone adoption powered by high specification budget models
3. ...and data is getting cheaper
Since the launch of mobile internet in India, the cost of internet has been fairly high for a regular user (~INR 250+/USD 3.8+) which led to a high number of users using data only intermittently. This has a high implication on their online experience and ease of using digital channels to their full extent.