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Dec, 2016      |     By Anil Kumar , Ujjwal Chaudhry

Mobile Wallets Market in India

Indian regulation is enabling the cashless push through regulatory support


Anil Kumar

CEO

ujjwal chaudhry

associate director

Study Background

Objective

Gathering insights on multiple aspects of the Digital Wallet market in India including -

Research Approach

RedSeer's Integrated Research Approach TM , incorporating the following-

Indian regulation is enabling the cashless push through regulatory support, with demonetization the most recent impetus

Demonetization had a greater positive impact on Merchant onboarding as first-time users adopted Digital Wallets

Digital Wallets have now entered the high-growth phase

Online commerce is compounding the accelerated adoption of Mobile Wallets with a strong network effect

Consumers have identified alternative online and offline use cases for Digital Wallets beyond just Recharges

2017 will be an exciting year with growing consumer comfort and ecosystem support

Paytm dominates the landscape in a very fragmented Digital Wallet market

Paytm leads comfortably in all categories; Mobikwik does well in Restaurants with pan-India tie-ups

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