Culture-powered Commerce: Impact of Festivals on the Indian Economy
India’s growth story cannot be understood through macroeconomics alone. Traditional and “created” festivals – of which India celebrates over 300 around the year – mobilize millions of households, MSMEs, artisans, gig workers, and brands in cyclical bursts of economic activity. Spanning consumption peaks, local commerce, credit flow, philanthropy, and cultural continuity, India’s festive rhythm has […]
Quick Commerce: India’s Retail Darling or Profit Mirage
Executive Summary What’s failed in other countries is scaling in India. India’s quick commerce (Q-commerce) has rapidly scaled into a $10B+ GMV market with 30M+ monthly users, becoming the fastest-growing retail format in the country. But beyond speed and convenience, Q-commerce is now shaping product discovery, brand building, and digital experimentation for both legacy and […]