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What is the big deal about Short Form content ?

newsletters | Dec, 2020

This market which was initially created by Bytedance-owned TikTok, saw a massive void after the app’s ban in June. 40% of the market is now owned by Indian apps....

Can Online Content Platforms win the customer retention battle post CO...

newsletters | May, 2020

Online Content sector has seen an overall positive uptake during COVID.

OTT Audio platforms tuning into profitability

newsletters | Apr, 2020

In India most users are likely to switch to a paid OTT audio subscription, only if the charges are ~INR 25 per month