Content Leadership Index

Content Leadership Index

Roshan Raj BeheraRoshan Raj Behera

What does the CLI measure?

Published on: June 2019

CLI measures the monetizability of a platform basis three key criteria- Reach, Engagement and Trust

Index ratings

Player-wise Performance

Player-wise Performance- Reach

Player-wise Performance- Engagement

Player-wise Performance- Trust

Framework

What does the Content Leadership Index (CLI) measure?

Evaluation Parameters and Weights

How is it structured > Reach

How is it structured > Engagement

How is it structured > Trust

Methodology

The indexing was done using three different approaches

We conducted 3000 surveys in 121 cities across India, with the samples spread across geographies, and internet usage patterns

We have conducted in-depth interviews with 40 advertisers

We held in-depth discussions with industry leaders across four verticals